School Of Influence WOW Walk to School Challenge - March 2026 | Living Streets · @mrgteacher, @mister_firth & Inside Voices Podcast

Brand Campaigns

THE CAMPAIGN

Living Streets - WOW Walk to School Challenge - March 2026

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OUR CREATORS

Jamie Gilbert · @mrgteacher · Assistant Headteacher, ADHD/SEMH · TikTok 1.2m · IG 252k

Jordan Firth · @mister_firth ·Primary school teacher · IG 47.5k, TikTok 32k

Inside Voices Podcast

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PLATFORMS

Instagram, TikTok, Podcast

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TOP RESULTS

Social views: 312,506
Social reach: 141,923

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ABOUT OUR PARTNER

Living Streets is the UK charity for everyday walking, with a 20-year Walk to School programme that has worked with over 400,000 pupils across the UK. The WOW Challenge is a pupil-led scheme using an interactive Travel Tracker - if children travel sustainably at least once a week for a month, they earn a collectable badge. The campaign objective was to inspire teachers to sign their school up to WOW. SOI managed creator identification, briefing, content approvals, and coordination for paid boost eligibility across Meta and TikTok.

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ABOUT THE CAMPAIGN

Living Streets partnered with School of Influence to promote the WOW Walk to School Challenge - a pupil-led initiative encouraging children to walk, wheel, cycle or scoot to school, rewarded with collectable monthly badges.

With fewer than half of UK children now walking to school compared to 80% a generation ago, the campaign aimed to inspire teachers to introduce WOW to their schools and drive sign-up enquiries via a clear call to action.

SOI placed two of the UK's most-followed teacher creators - @mrgteacher and @mister_firth - alongside a targeted podcast ad on Inside Voices: A Teacher Podcast, reaching educators across social media and in the podcast space simultaneously. Content was boosted via paid spend on Meta and TikTok, extending organic reach further.

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