School Of Influence Oak National Academy - March / April 2026 | Teacher Influencer Partnership

Brand Campaigns

THE CAMPAIGN

Oak National Academy partnered with School of Influence to raise awareness among teachers and school leaders of their expanded offer - thousands of new, classroom-ready curriculum resources covering every national curriculum subject across KS1-4, all free and created by subject experts. Having repositioned from pandemic-era remote teaching support to an everyday curriculum development partner, Oak needed authentic teacher voices to cut through to their core audience. SOI identified, briefed, and managed a three-creator roster of UK teacher influencers, each with highly engaged audiences of educators, to communicate Oak's updated mission in their own genuine style.

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OUR CREATORS

Jordan Firth · @mister_firth · Primary school teacher · IG 47.5k, TikTok 32k

Henna · @mrsreandpsheteacher · Secondary school teacher · IG 32.3K, TikTok 135.7K

Kiran Rani Khan · @kiranrani.k · Primary school Teacher · IG 2.8k, TikTok 71.6K

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PLATFORMS

Instagram, TikTok, Facebook

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TOP RESULTS

Total interactions: 612,449

Total views: 545,548

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ABOUT OUR PARTNER

Oak National Academy is an independent public body funded by the Department for Education, providing free, classroom-ready teaching resources aligned to the national curriculum.

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ABOUT THE CAMPAIGN

SOI managed the full influencer partnership: creator identification and recommendation, briefing, contracting, content approvals, and delivery - ensuring all content was authentic to each creator's voice while landing Oak's key messages clearly for a teacher-first audience.

Each content creator approached from a different angle:‍

@mister_firth - Covid throwback, comedy angle with strong CTA

@mrsreandpsheteacher - Mum returning to work after maternity leave demonstrating the benefits of the resources

@kiranrani.k - Primary teacher emphasising the convenience of Oak’s platform and the fact it’s free for teachers!

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