Lucozade Energy partnered with Jordan Firth to tap into his signature "School Sports News™" format - a satirical take on post-match football press conferences, reimagined for the school environment. The campaign ran across two content drops: a post-nativity presser in December and a first-day-back presser in January, leaning into the real energy demands teachers face at the most hectic moments of the school calendar. Lucozade Energy Orange was positioned as the go-to fuel throughout, product-forward but entirely native to Jordan's established content style.
Jordan Firth · @mister_firth · IG 47.5k, TikTok 32k
Total views: 165,003
Total likes: 6,311
2x Instagram Reels (9:16, 30–60 seconds each)
Video 1 - Post-Nativity Press Conference (12 December 2025)
Video 2 - First Day Back Presser (9 January 2026)
Total views: 165,003
Total likes: 6,311
Comments: 158
Reposts: 114
Saves: 427
Jordan's School Sports News™ format gave Lucozade Energy a tried and tested, high-engagement vehicle with an established audience, and familiar style that made for an effortless product integration. Brand visibility was consistent throughout both videos, with messaging woven in naturally, keeping the content feeling entirely on-brand for Jordan.
Splitting the campaign across two distinct school moments - the chaos of the nativity and the dread of the first day back - gave each piece its own relatable hook while reinforcing brand familiarity across the festive period. The result was a campaign that didn't just reach Jordan's audience, it resonated with them.
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