Client: ViewSonic UK
Campaign Duration: October 2024 – April 2025
Talent Involved: @mrgteacher
Platform: Instagram
Goal: Raise awareness around inclusive education, sustainability, and technology through a long-term influencer collaboration.
ViewSonic UK partnered with School of Influence and Jamie Gilbert (@mrgteacher) to deliver a multi-phase influencer campaign focused on promoting inclusive education, improving accessibility for neurodivergent students, and encouraging classroom-based climate action.
Over the course of several months, the campaign engaged teachers across the UK through meaningful, relatable content rooted in lived classroom experience.
Phase 1: Inclusive Education Webinar
📅 October – November 2024
Jamie collaborated with ViewSonic for their Breakroom Chat webinar series, sharing inclusive strategies to support all types of learners. Content focused on topics such as ADHD support, adaptive teaching methods, and sensory-friendly classrooms.
Deliverables: 4x Instagram Reels, 1x Organic Post
Key Results:
🧠 Insight: Jamie’s authenticity as a classroom teacher encouraged genuine conversation and high engagement within the ViewSonic Educator Community.
Phase 2: BETT 2025 – Live Event Partnership
📅 January 2025
Jamie appeared live at BETT UK 2025 as a keynote speaker and co-host at the ViewSonic stand. His focus was on supporting neurodivergent learners and capturing organic moments at the event.
Deliverables: 3x Instagram Reels, 1x Organic Talk Clip (cross-posted by @soi.agency)
Key Results:
Top Reel Performance:
🧠 Insight: The campaign’s top-performing reel was shared organically — a great example of creator overdelivery and trust-based engagement.
Phase 3: Earth Day 2025 – “It Starts With One”
📅 April 2025
To mark Earth Day, Jamie created reflective content encouraging fellow educators to take simple steps toward sustainability in their classrooms. He aligned with ViewSonic’s global campaign to drive values-led messaging.
Deliverables: 1x Instagram Reel, 2x Instagram Stories
Key Results:
🧠 Insight: Jamie’s positive and reflective tone helped position ViewSonic as a sustainability-first brand in education tech.
“Working with School of Influence has been an absolute pleasure.
Managing influencer campaigns in the education industry comes with unique challenges — coordinating with teachers, finding the right timing, and ensuring quick responses can be difficult.
However, thanks to School of Influence's efficiency and adaptability, everything has been smooth and well-organised.
They make sure campaigns stay on track, communication is clear, and the right creators are chosen every time. Their expertise has been key to delivering impactful collaborations — and adapting quickly to any changes along the way.”
— Laura Garcia Duran, Global Digital Marketing Manager – Education @ ViewSonic
Let’s work together to share your brand’s message in a way that’s authentic, engaging, and built for impact.
📧 hello@schoolofinfluence.co.uk
🌐 www.schoolofinfluence.co.uk
