Ford UK x @mrsreandpsheteacher - The Explorer in Real Life

Ford UK x @mrsreandpsheteacher - The Explorer in Real Life

‍
Client: Ford UK
Campaign Duration: 12 months
Talent Involved: @mrsreandpsheteacher (Henna)
Deliverables: 15x TikTok videos + 1x added value Instagram repost
Objective: Show the Ford Explorer as the everyday companion for teachers, parents, and real life - not a showroom fantasy.

‍

📌 Overview

Ford UK partnered with School of Influence to produce a year-long creator collaboration that positioned the Ford Explorer in authentic real-life moments - school runs, work commutes, burnout resets and busy weekends.

The campaign avoided heavily branded messaging and instead showcased:

• comfort when life feels full
• organisation in chaos (teacher bag + toddler + coffee)
• car features supporting wellbeing, not just aesthetics

‍

🎥 Creative Execution

Core Themes

• Life as a teacher & mum
• Car as a “reset space”
• Organisation & storage hacks
• Tech that genuinely saves time

‍

📊 Performance Highlights

Across 15 TikTok videos + 1 added value Instagram repost:

Total Views / Reach

894,325

Total Engagements

53,015

Total Likes

50,815

Total Saves

1,271

Total Comments

323

Best Performing Video

98,170 views / 6,796 likes

Highest Watch-Through Rate

31.38% (exceptionally high for 60s TikTok format)

Engagement Signals

• Rewatch behaviour spiked on “teacher burnout reset” content
• Organisation & storage videos drove the highest save rates
• The rewatch-heavy posts correlated with emotional narrative > feature-first messaging‍
  
  

Standout Content:

💡 Why It Worked

• ‍‍✔ Real educator → real-world scenarios
• ✔ Emotional connection came before product features
• ✔ Long-term partnership = higher-performing later posts
• ✔ Add-on repost created unpaid extra reach & trust value‍
  

🚀 Results Summary

• 894K+ views across paid + organic content
• 53K+ engagements with strong audience relevance
• 1x added value post delivered voluntarily
• Campaign positioned the Explorer as the real car for real lives

‍

💬 Client Testimonial

"Collaborating with School of Influence has been an incredibly positive, seamless and collaborative experience. Across the Ford UK Explorer campaign, School of Influence were proactive, communicative, and consistently responsive to feedback. We always felt aligned, supported and confident in the content being produced. We’d highly recommend working with both Luis and Henna."‍

- Born Social, Ford UK Account Team

‍

📣 Ready to elevate your creator marketing?

📧 hello@schoolofinfluence.co.uk