National Geographic Kids x @phunphonics_and_magicmaths - Christmas Education Campaign

National Geographic Kids x School of Influence - Christmas Education Campaign

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Client: Louise Ioannou
Campaign Duration: November-December (Christmas Burst)
Talent Involved: @phunphonics_and_magicmaths (Jasmeen)
Platforms: Instagram (UGC + Reel)
Objective: Drive awareness and subscriptions through engaging, educational creator content promoting screen-free learning gifts for children.

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📌 Overview

Nat Geo Kids and Nat Geo Little Kids partnered with School of Influence to deliver a festive creator campaign designed to position their magazines as meaningful, educational Christmas gifts. The collaboration centred on authentic home-learning moments showing how both publications inspire curiosity, support development milestones, and provide engaging alternatives to screen time.

Jasmeen was selected for her credibility with parents and educators, ensuring the content felt natural, trustworthy, and aligned with family learning environments.

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🎯 Objectives

• Promote both magazine subscriptions as educational Christmas gifts
• Highlight benefits of screen-free learning and discovery
• Demonstrate real-life usage within family routines
• Drive awareness among parents of children aged 3-12

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🎥 Campaign Deliverables

• 1× UGC video – Nat Geo Kids
• 1× UGC video – Nat Geo Little Kids
• 1x Instagram Reel featuring both titles

Content focused on authentic learning moments, reading routines, interactive activities, and real reactions from children engaging with the magazines.

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📊 Performance Highlights

Combined Reel Performance

• Views: 37.5K+
• Accounts Reached: 20,731
• Watch Time: 2 days 19 hours+
• Top Traffic Source: Feed (87.1%)

Engagement Indicators

• 133 Likes
• 94 Comments
• 45 Saves

Insight: Strong feed-driven discovery indicates the content resonated organically with Jasmeen’s existing audience - a key indicator of trust-based creator performance.

Standout Content:

💡 Why It Worked

• ‍‍✅ Perfect Talent Match - Jasmeen’s parenting and education niche aligned seamlessly with the brand’s audience.
• ✅ Authentic Demonstration - Real family interactions showed genuine value rather than scripted promotion.
• ✅ Seasonal Timing - Positioned magazines as thoughtful, educational Christmas gifts.
• ✅ Clear Educational Value - Messaging focused on curiosity, development, and learning benefits parents care about.‍
  

💬 Client Testimonial

"With a tight turnaround for our Christmas campaign, School of Influence were responsive, easy to work with and matched us with the perfect talent in Jasmeen. Content was delivered quickly, perfectly on brief and well shot. The video went on to be our top performing ad over the Christmas period. We’re very happy and excited to work with them again!”

- Louise Ioannou

🚀 Results Summary

• High-quality UGC delivered under tight timelines
• Strong organic reach and engagement
• Top-performing ad creative during peak seasonal period
• Seamless collaboration between brand, creator, and agency

📣 Ready to elevate your creator marketing?

📧 hello@schoolofinfluence.co.uk