Nat Geo Kids and Nat Geo Little Kids partnered with School of Influence to deliver a festive creator campaign designed to position their magazines as meaningful, educational Christmas gifts. The collaboration centred on authentic home-learning moments showing how both publications inspire curiosity, support development milestones, and provide engaging alternatives to screen time.
Jasmeen Basi · @phunphonics_and_magicmaths · Primary school teacher · IG 312k, TikTok 25.9k
Jasmeen was selected for her credibility with parents and educators, ensuring the content felt natural, trustworthy, and aligned with family learning environments.
Views: 37.5K+
Accounts Reached: 20,731
This Christmas campaign promoted both magazine subscriptions as meaningful educational gifts for children aged 3–12. The campaign focused on inspiring parents to choose screen-free experiences that encouraged curiosity, creativity, and learning through hands-on discovery.
By showcasing how the magazines naturally fit into everyday family routines from bedtime reading to weekend activities and shared learning moments. The campaign highlighted the value of quality time away from screens while supporting children’s development in a fun and engaging way.
1× UGC video – Nat Geo Kids
1× UGC video – Nat Geo Little Kids
1× Instagram Reel featuring both titles
Combined Reel Performance
Views: 37.5K+
Accounts Reached: 20,731
Watch Time: 2 days 19 hours+
Top Traffic Source: Feed (87.1%)
Engagement Indicators
133 Likes
94 Comments
45 Saves
Perfect Talent Match - Jasmeen’s parenting and education niche aligned seamlessly with the brand’s audience.
Authentic Demonstration - Real family interactions showed genuine value rather than scripted promotion.
Seasonal Timing - Positioned magazines as thoughtful, educational Christmas gifts.
Clear Educational Value - Messaging focused on curiosity, development, and learning benefits parents care about.
“With a tight turnaround for our Christmas campaign, School of Influence were responsive, easy to work with and matched us with the perfect talent in Jasmeen.
Content was delivered quickly, perfectly on brief and well shot.
The video went on to be our top performing ad over the Christmas period. We’re very happy and excited to work with them again.
We connect brands with trusted voices in education to deliver campaigns that drive awareness, engagement, and action.
Email us: hello@schoolofinfluence.co.uk
Drop us a DM: @soi.agency
