School Of Influence KIDZ BOP x School of Influence – KIDZ BOP in the Classroom | A fun, multi-creator campaign that showcased how KIDZ BOP naturally fits into real classrooms, inspiring over 2.3 million views across TikTok and Instagram.

Brand Campaigns

KIDZ BOP x School of Influence – KIDZ BOP in the Classroom

‍
Client: KIDZ BOP UK
Campaign Duration: April-September 2025
Talent Involved: @teachwithmrsf, @mister_firth, @organisededucator
Platforms: TikTok, Instagram
Goal: Inspire teachers and parents to integrate KIDZ BOP into classroom and everyday routines through natural, authentic influencer storytelling.

📌 Overview

‍KIDZ BOP partnered with School of Influence to deliver a multi-platform influencer campaign celebrating music, movement, and positivity in the classroom. By empowering creators to showcase how KIDZ BOP fits naturally into their school days - whether during tidy-up time, classroom dance breaks, or lesson transitions - the campaign generated fun, relatable, and highly shareable content across platforms.

A key success factor was the client’s flexibility: allowing creators to weave in the brand however they saw fit. This trust led to content that felt genuinely organic, engaging, and highly authentic to each creator’s unique voice.

🎯 Objectives

Integrate KIDZ BOP seamlessly into authentic teacher content
Drive awareness of KIDZ BOP as a fun, family-friendly classroom resource
Highlight the brand’s diverse music catalogue and new releases
Encourage teachers and parents to “Play KIDZ BOP” across platforms

📽️ Campaign Breakdown

‍
Deliverables per Creator:

3x Organic Mentions (Reels/TikTok)
3x Instagram Story Reshares of Reels with Click-Through Links
3x Additional IG Stories with Direct Links to KIDZ BOP Content

Standout Content:

@mister_firth - using KIDZ BOP lyrics in real life

@mister_firth KIDZ BOP is great for getting kids moving and engaged in the classroom, but did you know it’s also a good behaviour management tool? Let’s put on their ‘Cool Vibes In The Classroom’ playlist and I’ll show you how! #KIDZBOPInTheClassroom @KIDZ BOP #teach #teacher #teachersfollowteachers #education #teachersoftiktok #teacherlife #school #teaching #teachers #funny #comedy #ad ♬ original sound - Mr Firth

@organisededucator showcasing KIDZ BOP’s classroom friendly tunes as part of his classroom tidy-up routine.

@organisededucator Can always count on KIDZ BOP for some classroom-friendly tunes 🙌🏼 AD #fyp #foryou #KIDZBOPInTheClassroom @KIDZ BOP ♬ Certified BOP - KIDZ BOP Kids

@teachwithmrsf’s positive classroom tips - utilising KIDZ BOP to create “coffee shop vibes”

@teachwithmrsf AD | Creating engaging classrooms, one bop at a time 💃🏽 @KIDZ BOP #KIDZBOPInTheClassroom #teacher #teachertip #teacherlife #teachers #teachtok #teaching #teachertok #teachertips #fyp ♬ Pink Pony Club - KIDZ BOP Kids

📊 Performance Highlights

‍Across all content posted between April and September 2025, the KIDZ BOP campaign delivered impressive reach and engagement - proving that authenticity and creative freedom drive strong results.

Total Reach/Views

2,347,034+

Total Saves

2,483

Total Engagements

51,087+

‍