KIDZ BOP partnered with School of Influence to deliver a multi-platform influencer campaign celebrating music, movement, and positivity in the classroom. By empowering teacher creators to showcase how KIDZ BOP fits naturally into their school days - whether during tidy-up time, classroom dance breaks, or lesson transitions - the campaign generated fun, relatable, and highly shareable content across platforms.
A key success factor was the client’s flexibility: allowing creators to weave in the brand however they saw fit. This trust led to content that felt genuinely organic, engaging, and highly authentic to each creator’s unique voice.
Laura · @teachwithmrsf · IG 28.8k, TikTok 66.2k
Jordan Firth · @mister_firth · IG 47.5k, TikTok 32k
David Grant · @organisededucator · IG 158k, TikTok 257k
TikTok, Instagram
TikTok Video 1 reached 1.49M views, delivering standout reach with relatable humour and genuine classroom energy.
This campaign integrated KIDZ BOP seamlessly into authentic teacher-led content, positioning the brand as a fun and family-friendly classroom resource for both educators and parents.
Through relatable classroom moments and engaging creator storytelling, the campaign highlighted KIDZ BOP’s diverse music catalogue and latest releases while encouraging audiences to “Play KIDZ BOP” across multiple platforms and everyday routines.
3x Organic Mentions (Reels/TikTok)
3x Instagram Story Reshares of Reels with Click-Through Links
3x Additional IG Stories with Direct Links to KIDZ BOP Content
Total Reach/Views: 2,347,034+
Total Saves: 2,482
Total Engagements: 51,087
This multi-creator campaign showcased authentic “music in the classroom” use cases through engaging and relatable creator content. The campaign achieved strong organic reach, generating more than 2.3 million views across Reels and TikTok.
By combining humour, relatability, and practical classroom application, the content resonated strongly with audiences while demonstrating the effectiveness of creator-led storytelling in building brand trust and engagement.
We connect brands with trusted voices in education to deliver campaigns that drive awareness, engagement, and action.
Email us: hello@schoolofinfluence.co.uk
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