HP x School of Influence – Liberating the Creative Voice

HP x School of Influence – “Liberating the Creative Voice”

‍Client: HP & AMD
Campaign Duration: June 2025
Talent Involved: @organisededucator (David Grant)
Platforms: TikTok
Goal: Position the HP OmniBook X and AMD Ryzen™ AI 300 Series Processor with Radeon™ Graphics as tools that empower creativity, productivity, and innovation for professionals.

📌 Overview

‍HP and AMD partnered with School of Influence and David (@organisededucator) to deliver a hybrid UGC and influencer-led TikTok campaign. The content was created in collaboration with a professional videographer to elevate the production quality beyond social media norms, while maintaining David’s unique charm and engaging communication style.

The campaign aimed to highlight how the HP OmniBook X with AMD Ryzen™ AI 300 Series supports creative professionals in overcoming mental roadblocks, sustaining creative flow, and achieving personal fulfilment.

The final video - hosted on David’s TikTok channel - combined authentic creator-led delivery with premium production value, blending genuine personality and polished UGC aesthetics. The content was later amplified as part of HP’s paid marketing activity, driving impressive results.

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🎯 Objectives

• Position HP and AMD as leading tools for creative empowerment and productivity
  
  
• Showcase how AI-powered technology simplifies creative processes and supports professional growth
  
  
• Deliver high-quality, story-driven influencer content suitable for both organic and paid amplification
  
  
• Reach a professional and educator audience through authentic creator communication
  
  

Check out the video here:

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📊 Performance Highlights

Organic Views (Initial Launch - week 1)

30,000+

Total Views (combined with Paid Amplification)

23.8 million+

Unique Viewers

5.8 million+

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Key Insight: While exact organic vs paid split is unavailable through TikTok’s native analytics, performance indicates exceptionally strong retention and engagement across both audience types. The content achieved significant traction with a premium creator-led execution that balanced authenticity and brand objectives.

💡 Why It Worked

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✅ Premium Creator-Led Production – Professionally filmed content elevated the brand’s aesthetic while keeping the creator’s authentic tone.

✅ Relatable Narrative – The message connected with professionals navigating creative and productivity challenges.

✅ Paid Amplification Synergy – Combining creator-hosted content with paid amplification maximised reach and credibility.

✅ Trusted Collaboration – HP empowered creative freedom, resulting in content that felt genuine and inspirational.

✅ Results Summary

• Elevated hybrid UGC x influencer campaign, merging authenticity and high production value
  
  
• 23.8M+ total views and 5.8M unique viewers
  
  
• Exceptional performance through organic and paid distribution
  
  
• Authentic, educational creator content reinforcing HP’s brand values
  
  

📣 Want to Blend Creativity and Strategy?

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