HP and AMD partnered with School of Influence and David (@organisededucator) to deliver a hybrid UGC and influencer-led TikTok campaign. The content was created in collaboration with a professional videographer to elevate the production quality beyond social media norms, while maintaining David’s unique charm and engaging communication style.
The campaign aimed to highlight how the HP OmniBook X with AMD Ryzen™ AI 300 Series supports creative professionals in overcoming mental roadblocks, sustaining creative flow, and achieving personal fulfilment.
The final video - hosted on David’s TikTok channel - combined authentic creator-led delivery with premium production value, blending genuine personality and polished UGC aesthetics. The content was later amplified as part of HP’s paid marketing activity, driving impressive results.
David Grant · @organisededucator · Primary school teacher · IG 158k, TikTok 257k
TikTok
Organic Views: (Initial Launch - week 1) 30,000+
Total Views: (combined with Paid Amplification) 23.8 million+
Unique Viewers: 5.8 million+
This campaign positioned HP and AMD as leading tools for creative empowerment and productivity, showcasing how AI-powered technology simplified creative processes and supported professional growth.
Through high-quality, story-driven influencer content, the campaign delivered authentic creator-led communication designed for both organic engagement and paid amplification. The content effectively reached professional and educator audiences by demonstrating real-world applications in relatable and inspiring ways.
1x TikTok Video (30-60 seconds in duration)
Elevated hybrid UGC x influencer campaign, merging authenticity and high production value
23.8M+ total views and 5.8M unique viewers
Exceptional performance through organic and paid distribution
Authentic, educational creator content reinforcing HP’s brand values
The campaign succeeded by combining premium creator-led production with authentic storytelling that aligned naturally with the creator’s voice and audience. Professionally filmed content elevated the brand’s aesthetic while maintaining a relatable narrative that resonated with professionals navigating creative and productivity challenges. By pairing creator-hosted content with paid amplification, the campaign maximised both reach and credibility across platforms. HP’s collaborative approach and trust in creator freedom also resulted in content that felt genuine, aspirational, and inspiring to audiences.
We connect brands with trusted voices in education to deliver campaigns that drive awareness, engagement, and action.
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