School Of Influence DfE x Marvel Studios x BiologyWithOlivia | @biologywitholivia brought DfE and Marvel’s message to life, motivating students to find their own superpower.

Brand Campaigns

📚 Case Study: DfE x Marvel Studios x BiologyWithOlivia – “Unleash Your Superpower

Client: Department for Education (DfE) and Marvel Studios
Campaign Duration: July – August 2025
Talent Involved: @biologywitholivia
Platforms: TikTok & Instagram
Goal: Inspire young people (ages 14–19) to explore technical education routes - including T
Levels, apprenticeships, and HTQs - through the DfE’s Skills for Life campaign, connecting the
message to Marvel’s theme of discovering your inner superpower.

📌 Overview

The Department for Education partnered with Disney and Marvel Studios to launch a
co-branded campaign as part of the It All Starts With Skills initiative, designed to help young
people make informed decisions about their post-16 and post-18 pathways.
School of Influence collaborated with @biologywitholivia, one of the UK’s leading science
educators, to create two short-form videos that authentically linked the campaign’s empowering
theme — “Unleash Your Superpower” — to Olivia’s own journey in STEM education.
Each video was designed to inspire students during two key cultural moments:

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1. The release of Marvel Studios’ The Fantastic Four: First Steps
2. Exam results season — a time when young people reflect on their next steps.

Olivia’s content struck the perfect balance between relatability and aspiration — showing that
education, like science, is about discovering what makes you extraordinary.

‍

🎯 Objectives

Promote technical education options (T Levels, apprenticeships, HTQs)
Encourage young people to visit the Skills for Life website for advice and next steps
Use Marvel’s “superpower” concept to inspire personal growth and potential
Deliver authentic, relatable influencer-led content that resonates with students aged
14–19

️Creative Execution
Deliverables: 2x Videos (TikTok & Instagram cross-posts)
Creative Theme: Unleash Your Superpower - skills are the catalyst to discovering your
potential.

‍
Video 1 (Film Launch Moment):
Olivia shared an energising reflection on how her own passion for biology became her
“superpower,” linking the campaign’s message to real classroom experience.

@biologywitholivia If you’re waiting for results and feeling anxious, this is for you 🫶 3 things to remember while you wait 👇 1. **Your younger self** – Would they be proud of the grades, or the way you kept going through burnout, stress and everything life threw at you? Don’t forget there was a time you didn’t even think you’d make it this far. 2. **Your future self** – I bet they’d look back with so much more kindness than you’re showing yourself now. I wish I could tell the younger me how it all worked out! 3. **Your options** – There are so many more paths than the traditional A-Level to university route. Explore apprenticeships, T Levels and Higher Technical Qualifications — they might just be a better fit for you! Head to the Skills for Life website (link in bio) to explore your options and even book a free chat with a National Careers Service adviser! @Marvel Studios *The Fantastic Four: First Steps* is in cinemas now. #SkillsForLife #ItAllStartsWithSkills #DfE #ResultsDay #AD ♬ original sound - Biology with Olivia

Video 2 (Exam Results Day Moment):
Olivia took a more reflective approach - encouraging students to see results day not as a
defining moment, but as a starting point. The video reinforced the message that there’s no
single route to success, only the journey of developing your unique skills.

@biologywitholivia I’ve teamed up with the Department for Education and @Marvel Studios #TheFantasticFour : First Steps to help 14–19-year-olds unleash their superpower 💥 The Fantastic Four use theirs to save the world — you can use yours to shape your future. When I left school, it felt like a job or uni were the only options. Now there’s so much more: ✨ **T Levels** 🔧 **Apprenticeships** 📚 **Higher Technical Qualifications** Each one gives you real skills and real experience. Find your path, gain skills, and unlock your full potential. *The Fantastic Four: First Steps* is in cinemas now. 🔗 Link in bio to explore your options + chat to a careers adviser for free! #UnleashYourSuperpower #NextSteps #Ad #DfE ♬ original sound - Biology with Olivia

📊 Performance Highlights:

‍
Instagram Video 1

Views: 67,798
Likes: 1.3k
Comments: 4
Saves: 291
Shares: 19
Avg. Watch Time: 9s

TikTok Video 1

Views: 3,645
Likes: 163
Comments: 3
Saves: 13
Shares: 3
Avg. Watch Time: 7.2s

Instagram Video 2

Views: 58,655
Likes: 636
Comments: 3
Saves: 203
Shares: 0
Avg. Watch Time: 9s

TikTok Video 2

Views: 5,119
Likes: 127
Comments: 1
Saves: 14
Shares: 0
Avg. Watch Time: 6.0s

Totals Across Platforms:

136,491+ views
~2,200 engagements
521 saves
Average watch time: ~8 seconds

‍

🧠 Insight: The Instagram audience responded particularly well to the campaign’s blend of
inspiration and authenticity, demonstrating strong alignment between educational messaging
and audience interest in career-focused content.

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💡 Why It Worked

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✅ Authentic Alignment: Olivia’s natural teaching tone lent credibility to the DfE’s educational
message.
✅ Powerful Thematic Tie-In: The Marvel partnership created excitement and cultural
relevance.
✅ Strategic Timing: Aligning with both film release and exam results day maximised
emotional connection.
✅ Educational Impact: The content encouraged reflection and action, driving awareness of
practical career pathways.

‍

✅ Results Summary

2x videos delivering over 131K total views across TikTok & Instagram
Over 500 saves, showing strong intent to revisit content
Increased awareness for DfE’s Skills for Life message within a youth audience
Seamless integration of Marvel IP, educational storytelling, and motivational tone

📣 Want to Inspire the Next Generation?
Partner with School of Influence to create campaigns that combine creativity, education, and
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DfE x Marvel Studios x BiologyWithOlivia

📚 Case Study: DfE x Marvel Studios x BiologyWithOlivia – “Unleash Your Superpower

📌 Overview

🎯 Objectives

📊 Performance Highlights:

💡 Why It Worked

✅ Results Summary

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