The Department for Education partnered with Disney and Marvel Studios to launch a co-branded campaign as part of the It All Starts With Skills initiative, designed to help young people make informed decisions about their post-16 and post-18 pathways.
School of Influence collaborated with @biologywitholivia, one of the UK’s leading science educators, to create two short-form videos that authentically linked the campaign’s empowering theme - “Unleash Your Superpower” - to Olivia’s own journey in STEM education.
Each video was designed to inspire students during two key cultural moments:
Olivia’s content struck the perfect balance between relatability and aspiration - showing that education, like science, is about discovering what makes you extraordinary.
Olivia Legg · @biologywitholivia · Secondary school teacher · IG 151k, TikTok 345.5k
TikTok
136,491+ views
2,200 engagements
The campaign promoted technical education pathways, including T Levels, apprenticeships and Higher Technical Qualifications (HTQs), while encouraging young people to explore the Skills for Life website for guidance, inspiration and practical next steps. Using Marvel’s “superpower” concept as a creative framework, the content inspired students to recognise and develop their unique strengths, ambitions and potential. Delivered through authentic, relatable influencer-led content, the campaign engaged and resonated with young people aged 14–19, helping them discover opportunities that aligned with their skills and future career goals.
2x Videos (TikTok & Instagram cross-posts)
The campaign’s success was driven by a combination of authenticity, cultural relevance, strategic timing and educational value. Olivia’s natural teaching style and trusted voice lent credibility to the Department for Education’s message, helping the content feel genuine and relatable. The partnership with Marvel added excitement and cultural resonance, capturing the attention of young audiences through a familiar and engaging theme. By aligning the campaign with both the film release and exam results day, the content connected with students at a moment when they were actively considering their futures. Most importantly, the campaign encouraged reflection and action, increasing awareness of practical education and career pathways while inspiring young people to explore their potential.
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