Bett Global x School of Influence

📚 Case Study: Bett Global x School of Influence – Multi-Phase Influencer Campaign

Client: Bett Global
Campaign Duration: September 2024 – January 2025
Talent Involved: @teachwithmrsf, @organisededucator, @mrsreandpsheteacher, @mrgteacher, @phunphonics_and_magicmaths, @biologywitholivia
Platforms: TikTok, Instagram
Goal: Drive awareness and attendance for BETT UK 2025 through authentic, educational influencer content.

📌 Overview

Bett Global partnered with School of Influence to deliver a multi-phase influencer marketing campaign designed to engage the UK teaching community, promote its flagship whitepaper, and drive registrations and real-world impact at BETT UK 2025 — the world’s leading education technology event.

🎯 Objectives

• Promote the launch of Bett’s Student Behaviour Whitepaper
• Drive event awareness and early sign-ups for BETT UK 2025
• Deliver on-the-ground social amplification during the live event
• Increase trust and relatability by working with creators who hold real credibility in education

📽️ Campaign Breakdown

Phase 1: Whitepaper Launch
📅 Week commencing 30 September 2024
Laura Fulton (@teachwithmrsf) kicked off the campaign with a powerful TikTok video centred around Bett’s Student Behaviour Report. Drawing from her classroom experience, she highlighted key stats and opened up conversation around behaviour trends in UK schools.

📈 Insight: Personal, emotionally honest content significantly boosted traffic to the whitepaper.
🔗 View the report: Bett Student Behaviour Report

Phase 2: Event Promo Campaign
📅 Week commencing 25 November 2024
To build excitement ahead of the event, we activated @teachwithmrsf, @organisededucator, and @mrsreandpsheteacher to create content focused on:

• Their personal experiences at previous BETT events
• Tips on how teachers can get time off to attend
• Reminders to register before the early access deadline

🎥 Content highlighted free CPD sessions, TableTalks, and hands-on classroom tech — delivered in a fun, energetic, and informative style.

Phase 3: On-the-Ground Coverage at BETT UK 2025
📅 22–24 January 2025
The final stage brought together the full School of Influence creator roster. Talent including @mrgteacher, @phunphonics_and_magicmaths, and @biologywitholivia joined returning creators to document their experience live on TikTok and Instagram.

🎉 Highlights included:

• Event walk-throughs
• Speaker shoutouts and session recaps
• Peer-to-peer networking moments
• Real takes on the latest trends in classroom innovation

📊 Performance Highlights

• Instagram Reels: 8
• TikToks: 7
• Instagram Story Frames: 22
• Combined Estimated Views: 700,000+

Top Performing Posts:

• @organisededucator (TikTok, Event Promo): 163,000 views
  → A funny, practical guide to getting time off for CPD — highly shareable and widely engaged.
• @mrsreandpsheteacher (TikTok, Event Awareness): 64,500 views
  → Confident and clear messaging that helped drive event sign-ups.
• @teachwithmrsf (TikTok, Whitepaper Launch): 15,600 views
  → Emotive storytelling that sparked real conversation around student behaviour in schools.

💬 Client Feedback

“It has been a pleasure to work with Luis and the talented creators at School of Influence for Bett UK 2025.
The work produced — from standout PR report content to on-the-ground support at the show — has been consistently high quality.
Luis and the team bring professionalism, creativity and a deep understanding of audience impact that truly elevates our marketing campaigns.”
— Lucy Southwood, Marketing Executive, Bett (Hyve Group)

✅ Results Summary

• Successfully reached audiences natively across TikTok and Instagram
• Creator content drove traffic to key digital resources and boosted pre-event registrations
• Live event coverage helped build brand trust and inspired future attendance
• Influencer voices brought PR messaging to life in a relatable, authentic way