BETT GLOBAL - Sept 2024 to Jan 2025

THE CAMPAIGN

Bett Global partnered with School of Influence to deliver a multi-phase influencer marketing campaign designed to engage the UK teaching community, promote its flagship whitepaper, and drive registrations and real-world impact at Bett UK 2025 - the world’s leading education technology event.

‍

OUR CREATORS 

Laura · @teachwithmrsf · IG 28.8k, TikTok 66.2k
David Grant · @organisededucator · Primary school teacher · IG 158k, TikTok 257k
Henna · @mrsreandpsheteacher · Secondary school teacher · IG 32.3K, TikTok 135.7K
Jamie Gilbert ·  @mrgteacher ·  Assistant Headteacher, ADHD/SEMH · TikTok 1.2m · IG 252k
Jasmeen Basi  · @phunphonics_and_magicmaths  · Primary school teacher · IG 312k, TikTok 25.9k
Olivia Legg · @biologywitholivia · Secondary school teacher · IG 151k, TikTok 345.5k

‍

PLATFORMS

TikTok
Instagram

‍

TOP RESULTS

Total Instagram Reels: 8
Total TikToks: 7
Total Instagram Story Frames: 22
Combined Estimated Views: ~700,000+‍

‍

ABOUT THE CAMPAIGN

The campaign’s success was driven by a combination of credibility, relevance and strategic execution. By leveraging creators with established trust and deep credibility within the education sector, the content resonated strongly with its target audience and helped communicate key messages in an authentic and relatable way. The campaign successfully promoted the launch of Bett’s Student Behaviour Whitepaper, generating awareness and encouraging engagement with its findings. It also drove visibility for Bett UK 2025, supporting event awareness and contributing to early sign-ups ahead of the conference. During the live event, on-the-ground social content amplified key moments in real time, extending the reach of the event beyond attendees and fostering greater engagement across digital channels.‍

‍

‍PERFORMANCE HIGHLIGHTS

@organisededucator (TikTok, Event Promo)
➤ 163,000 views
David’s humorous and helpful guide on how teachers can request time off for CPD generated strong reach and organic engagement — a standout in pre-event awareness.

@mrsreandpsheteacher (TikTok, Event Awareness)
➤ 64,500 views
Henna delivered a confident and informative video encouraging her audience to register and attend Bett, positioning the event as a professional development must.

@teachwithmrsf (TikTok, Whitepaper Launch)
➤ 15,600 views
Laura’s relatable and emotive content highlighting Bett’s student behaviour report sparked discussion around classroom challenges and drove downloads on the campaign’s lead resource.

CLIENT FEEDBACK

It has been a pleasure to work with Luis and the talented creators at School of Influence for Bett UK 2025. The work produced from standout PR report content to on-the-ground support at the show  has been consistently high quality. Luis and the team bring professionalism, creativity and a deep understanding of audience impact that truly elevates our marketing campaigns.
‍Lucy Southwood, Marketing Executive, Bett (Hyve Group)