Oak National Academy × School of Influence

Oak National Academy × School of Influence

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Brand: Oak National Academy
Creators: @mister_firth, @mrsreandpsheteacher, @kiranrani.k
Platforms: Instagram, TikTok, Facebook

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📌 Overview

Oak National Academy partnered with School of Influence to raise awareness among teachers and school leaders of their expanded offer - thousands of new, classroom-ready curriculum resources covering every national curriculum subject across KS1–4, all free and created by subject experts. Having repositioned from pandemic-era remote teaching support to an everyday curriculum development partner, Oak needed authentic teacher voices to cut through to their core audience. SOI identified, briefed, and managed a three-creator roster of UK teacher influencers, each with highly engaged audiences of educators, to communicate Oak's updated mission in their own genuine style.

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🎥 Campaign Deliverables

• @mister_firth - 1× IG Reel, 1× TikTok, 1× IG Story (+ 1× Facebook Reel, added value)
• @mrsreandpsheteacher - 1× IG Reel, 1× TikTok
• @kiranrani.k - 1× IG Reel, 1× TikTok

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📊 Performance Highlights

Jordan Firth - @mister_firth

Primary school teacher · Instagram 167k, TikTok 50k

• Total reach: 65,568
• Total views: 185,468
• Likes: 4,673 | Comments: 18 | Reposts/shares: 53 | Saves: 136
• IG Reel: 21,899 reach · 434 likes · 13s avg view
• TikTok: 149,790 views · 4,178 likes · 3.9s avg view · 159h watch time
• IG Story: 29,190 views · 342 link clicks
• Facebook (added value): 14,479 views

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Henna - @mrsreandpsheteacher

RE & PSHE teacher · Instagram 32k, TikTok 136k

• Total reach: 8,857
• Total views: 227,080
• Likes: 2,539 | Comments: 12 | Reposts/shares: 20 | Saves: 19
• IG Reel: 8,857 reach · 182 likes · 11s avg view
• TikTok: 214,429 views · 2,357 likes · 4.2s avg view · 253h watch time

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Kiran Rani - @kiranrani.k

Teacher creator · Instagram 2.8k,  TikTok 71k

• Total reach: 12,500
• Total views: 133,000
• Likes: 7,131 | Comments: 12 | Reposts/shares: 269 | Saves: 507
• IG Reel: 12,500 reach · 182 likes
• TikTok: 133,000 views · 6,949 likes · 126 comments · 507 saves

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🚀 Combined Campaign Totals

• Total interactions: 612,449
• Total views: 545,548
• Total likes: 14,343
• IG Story link clicks: 342
  

💬 About The Campaign

Oak National Academy is an independent public body funded by the Department for Education, providing free, classroom-ready teaching resources aligned to the national curriculum. SOI managed the full influencer partnership: creator identification and recommendation, briefing, contracting, content approvals, and delivery - ensuring all content was authentic to each creator's voice while landing Oak's key messages clearly for a teacher-first audience.

Each content creator approached from a different angle:

• @mister_firth - Covid throwback, comedy angle with strong CTA
• @mrsreandpsheteacher - Mum returning to work after maternity leave demonstrating the benefits of the resources
• @kiranrani.k - Primary teacher emphasising the convenience of Oak’s platform and the fact it’s free for teachers!

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📣 Ready to elevate your creator marketing?

📧 hello@schoolofinfluence.co.uk