Lucozade Energy × @mister_firth

Lucozade Energy × @mister_firth

Festive Energy - School Sports News™ Series · December 2025 – January 2026

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Creator: Jordan Firth (@mister_firth)
Brand: Lucozade Energy 
Platform: Instagram Reels

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📌 Overview

Lucozade Energy partnered with Jordan Firth to tap into his signature "School Sports News™" format - a satirical take on post-match football press conferences, reimagined for the school environment. The campaign ran across two content drops: a post-nativity presser in December and a first-day-back presser in January, leaning into the real energy demands teachers face at the most hectic moments of the school calendar. Lucozade Energy Orange was positioned as the go-to fuel throughout, product-forward but entirely native to Jordan's established content style.

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🎥 Campaign Deliverables

• 2× Instagram Reels (9:16, 30–60 seconds each)
• Video 1 - Post-Nativity Press Conference (12 December 2025)
• Video 2 - First Day Back Presser (9 January 2026)

Video 1

Video 2

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📊 Performance Highlights

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Video 1 - Post-Nativity Press Conference

Published: 12 December 2025 · Duration: 1:04

Views: 97,428

Watch time: 17d 0h 42m

Likes: 3,647

Comments: 88

Reposts: 74

Saves: 305

Audience: 51.5% women / 48.5% men

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Video 2 - First Day Back Presser

Published: 9 January 2026 · Duration: 0:55

Views: 67,575

Watch time: 10d 19h 7m

Likes: 2,664

Comments: 70

Reposts: 40

Saves: 122

Audience: 52.5% women / 47.5% men

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COMBINED CAMPAIGN TOTALS

Total views: 165,003

Total likes: 6,311

Comments: 158

Reposts: 114

Saves: 427‍

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